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By Donncha Hughes

I think that everyone agrees that Testimonials from customers are an excellent marketing tool. They can be featured on your website, on LinkedIn and included in tenders, brochures and sales proposals. This post will address what I think should be included in a testimonial. A cl Read More

When businesses want to increase their sales and bottom line they often think about "adding" when in reality they should think about "subtracting" and "simplifying." Read these conversion tips based on human psychology and how our minds work. Read More

Blogs and bloggers are growing by leaps and bounds. On last count in 2012, there were a total of 59.4 million blogs on wordpress and 87.8 million blogs on tumblr (Click here for source). The number of blogs in 2013 will Read More

An appropriate logo design definitely plays a vital role in your business. Effective Logo Design gives a boost to your business brand. Read More

Building a mobile web presence leads to lots of questions for most small businesses. Why not tap into your most valuable resource - your customers - when making mobile marketing decisions? Read More

If you want to be a successful blogger, particularly in this period of very stiff competition, it is important to write top notch quality content. You will need to ensure that you sharpen your writing skills – you must live, … Continue reading → Read More

With literally thousands of social networks available on the Internet today, ranging in niche from dating to automotive consultations, many webmasters are starting to see the potential of creating a social network. Unfortunately, building a social network has always involved hundreds of hours of pr Read More

Series 4:  How to turn your networking efforts into long lasting relationships and referrals. Often professionals talk about “going to a networking event”, as a destination to meet people for business purposes. There are certainly formal events designated for this purpose. Read More

In each step, we are closing, that is agreeing to go the next step. At some point the close involves getting an order. It is just the natural progression of the discussion. Not closing on the order because it is too salesy is cheating the customer. It is failing to take them to the next step in ach Read More

We tend to put all of our metaphorical eggs in one metaphorical basket. Because there is so much information out there and so much maintenance that has to be conducted, we tend to find “shortcuts” that work for us. We find the one company, the one software, the one tool, the one employee to do the Read More