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Creativity is a concept we often come across in our everyday conversations.

We hear of creative people, admire creative objects of art or read creative books. One of the most important traits of a leader, creativity, is essentially the ability to think of a radical new solution to the problems t Read More

Technical entrepreneurs love to compare the number of features in their product to competitors, and they love to keep adding features -- just because they can. Unfortunately, this approach often turns off mainstream customers, who find the result hard to use. Even worse, this “feature creep” often Read More

You determine a business name, work on your business plan, build a website and read everything you can about starting a business. Except, it’s now been six months, and you still haven’t started!

Two APPO members share their tips on how to get started when you're feeling stuck. Read More

Rejections are often inevitable. The secret is to use the rejection to help motivate you to reach your business goals. How? Read on. Read More

What are the best employee perks of all? Free food and catered lunches? Not always. Companies need to strike a balance between realistic and unrealistic perks. Unlimited vacation and free Crossfit sessions may work in Silicon Valley, but small businesses don’t have the resources for such luxuries. Read More

If you’re not putting out relevant content in relevant places, you don’t exist.

As a business owner, you’ve likely already started taking action on Gary Vaynerchuk’s warning by investing a little bit of time and money into content marketing.

But the problem is, so have all your ecommerce comp Read More

Does your blog need social media in order to gain a readership? Here are some important issues to consider before you decide on anything. Read More

With the 2016 presidential election looming, Facebook has become a key hub for campaign communications and fundraising. Here’s a glimpse at how the top four presidential candidates are using Facebook to present themselves to voters. Read More

Budgets are tight all over, and with so much new and emerging technology available to new business owners, it’s difficult to know when it’s wise to spend the money and when to just sit tight. Jim Browning, research vice president for Gartner, outlined four guidelines for managing IT expenses when h Read More

For many marketers, paid search strategies remain an effective way to drive brand awareness and engage audiences. But to captivate consumers and see the results you’re looking for, it’s important to focus on testing strategies that work.

Below, we share three phenomenal paid search strategies gu Read More