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Subordinated debt (sometimes also referred to as a subordinated loan, junior debt, subordinated bond, or subordinated debenture) is a debt that ranks below other, regular debt on a company’s balance sheet. In the event the company faces bankruptcy or liquidation, subordinated debt will only be repa Read More

Talking directly to a potential customer is one of the most effective ways to promote what you do. That is where pop-up marketing comes in. Read More

B2B is not dead. If it is not working for you, or working as well as you would like, you are probably doing it wrong. Learn more... Read More

It’s impossible for any online business, let alone one with software as a service business model, to exist without various services and tools. Some of the popular ones are new. Some are with us for decades and became a pure necessity (e.g. grandma Domain and grandpa Hosting.)

Without further ado Read More

It’s impossible for any online business, let alone one with software as a service business model, to exist without various services and tools. Some of the popular ones are new. Some are with us for decades and became a pure necessity (e.g. grandma Domain and grandpa Hosting.)

Without further ado Read More

So, you want to get into the commercial cleaning business. Or, maybe you just want to create a larger customer base for your already-established commercial cleaning business. The first step to creating a customer base or building one up is to establish the businesses that you want to market to. Bro Read More

Rune prioritizes good process above all. “I think if you don’t have a good process from writing the job opening to putting it online, to getting applications, to interviewing, to doing the hiring, everything that would step in there would be weakened and would not give you the optimal outcome." Read More

Remember back in the day when we referred to people who worked with existing customers as “account managers?” Now, that’s an outmoded concept. The customer-centric era has shifted the paradigm from the stagnant, less personalized role of handling “an account” to the highly personal and goal-driven Read More

One of the worst mistakes an entrepreneur can make is to bring onboard during a round of financing a toxic investor into the cap table of the company. I always tell founders that divorcing an investor is much more difficult than divorcing your own husband or wife. Read More

Discover some simple techniques and Learn How To Generate Superior Content Creation Ideas for Hotels. Read More