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Remember that old 1980s movie “Field of Dreams?” Kevin Costner is driven by the constant whisper … “If you built it, they will come.”
Well, in his latest book, “Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,” Joe Pulizzi isn’t wh Read More

There's no safe bet in franchising, but if there were one it'd be food franchises. Check out the growth of several food franchises across the country, despite a volatile economic landscape. Read More

One of the things that’s been in the news a lot lately is hourly wages-especially the wages of today’s fast-food workers. Have you been watching what’s been taking place? Read More

When the year draws to a close for your business, it’s a good time to review your marketing efforts and plan for those in the upcoming year. The tips below will help you put your business in a better position in the months to come, deploying new marketing tools and ideas that will make next year as Read More

Optimizing a website to rank for a specific keyword or phrase is hard enough, but it’s even harder when the keywords are related to geographic locations. Unfortunately, though, many small business owners need to rank for keywords such as this, as it yields the highest conversion rates.

So, how c Read More

Optimizing a website to rank for a specific keyword or phrase is hard enough, but it’s even harder when the keywords are related to geographic locations. Unfortunately, though, many small business owners need to rank for keywords such as this, as it yields the highest conversion rates.

So, how c Read More

Bringing you the latest on small business news and more—this week it’s shared workspaces, what overtime reform means for your business, and why Google might be doing your grocery shopping.
http://bit.ly/1KdhZGS Read More

Video calling is not new, and there are many apps in the market place. Whether you are using your smart mobile device or PC, you can use video to communicate with just a click.
T-Mobile is aware of that, but what it has done with its Video Calling is make it work right out of the box. This means y Read More

There are no hard and fast answers to these questions. In fact, it often takes a lousy experience with a customer to figure out what principles are important to you. I fully understand why my team didn’t want to agree to A, but digging in your heels and fighting a customer when they are clear about Read More

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

Advocates are 83% more likely than others to share information about products with their network.

But how does a brand get regular fans of its work to shift from a passive consumer of informatio Read More