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We have all been exposed to thousands of advertisements. The good ads produce results, while the bad ones are a just wasted expense. This post reflects the concepts presented in the book, “The Wizard of Ads”. Read More

If you are running a non-profit business, do you know the requirements for paying your employees as directed by the IRS?
This is an article you won't want to miss. Read More

Marketing Automation Tools, such as Hubspot and Marketo, help marketers to consolidate and make sense of an ocean of digital data, and can greatly help with reporting. Sometimes using such tools enables competitive advantage, due to the closed loop functionality that many tools have. Are your compe Read More

What stuck out the most from the list of 2015 Cannes Lions Grand Prix winners were the creative innovations that aimed to serve the greater good. This was a theme present in a trio of winners across marketing categories. Read More

Since bursting onto the scene in 2008, Chrome has gained momentum to the point where in 2014, it was crowned king of the browsers. Chrome now rules the global mobile and desktop browser market - but how did it win the game of browser-thrones? Check out the infographic below. Read More

Want to escape your local ISP? Take a look at the guide below to get an idea of exactly what’s involved and how to get started. Does poor internet service make you wish for an alternative to the big ISOs? If so, you aren't alone. Check out these pioneers who have built their own ISP and how you can Read More

If you’re not putting email at the center of your marketing efforts, then you’re missing a trick.
In fact, even if you are embracing it as a promotional channel, if you aren’t integrating all of your business applications within your email marketing tool, you’re losing out on a huge opportunity to Read More

Do you realise how much digital influence there is on your business? For instance, your buyer’s journey has been radically changed, due to technology.

Here are 6 social media rules that you could break and improve your digital influence. Read More

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to a classic survey by Bain & Company, 80% of businesses believe Read More

With such a glut of online content creation and sharing, how do you get your content to stand out from the clutter? Read More