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Human sentiment, unlike big data, is highly unstructured and affected by lingo, language and expressions of irony or playfulness. It is hard to interpret and data scientists are still struggling to improve sentiment analysis so businesses can truly understand what their customers think. Read More

Every day, I work with corporate leaders who understand the power of business platforms to make a difference. Regardless of the specific professional missions of their companies, these executives recognize that there’s a natural social mission they can tap into that will transform their place in th Read More

The secret behind a successful email marketing campaign depends on marketeers, who keep on monitoring their marketing events at regular intervals. Read More

This guide provides five steps which can help any business owner develop a strong foundation and immediately improve both the quantity and quality of traffic arriving at their website. Read More

Do you want your website to outperform your competitors’?When did you last update your website?Be honest now.The most important question is, do you really need a new website? Read More

You need to rebrand your dull office interior for the sake of your employees. Here are seven tips to claim your company's office space with inviting decoration. Read More

How do you find new podcasts to listen to?

Apple recently celebrated 10 years of podcasting in iTunes, and I celebrated 8 years with podcasting on my birthday, May 25! ;) Read More

At the end of this article, you will have a better appreciation of the strengths of each software helping you decide which is the perfect fit for your business. Read More

This infographic takes you through the process of deciding if the social media sites listed in it are right for you and your business and how to best utilize them. Read More

Did you know tweets are 35 percent more likely to get retweeted if they include a photo? Or that tweets with hashtags get about twice the engagement than those without hashtags?

Fast Company's definitive article, Twitter 101: How to get more clicks, retweets and reach, provides proven tips on ho Read More