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Project requirements in the area of software development can change very rapidly. Here's what to do when your client is asking for minor or major changes in the middle of the sprint. Read More

There's a lot of talk about what the most effective marketing channel is... social media or email?

The fact is that both are much more effective when they work together as part of an integrated campaign. That's why the team at ConstantContact asked 13 industry experts for their top tip to help b Read More

Please don’t think of this as me mocking you or having a dig. On the contrary, I hope it gives you valuable insight into your customer’s expectations – which of course you can use to your advantage. Read More

I’m thrilled to introduce a friend of mine and the next guest writer in my series. I met Enstine Muki earlier this year, and he’s a marketer with incredible talent and wisdom, and I respect him a lot.

If you’re stuck on knowing how to grow your blog, you’ll be relieved to follow as Enstine expe Read More

Are you an entrepreneur or small business owner? Not sure of the benefits of having a virtual marketing team?
Here are 3 great reasons why it makes sense.
1. Saves Money on Your Office Space
2. Broaden Your Scope
3. Increase Flexibility
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The retail industry is one of the largest and highly competitive markets in the business arena. Besides cutting overall cost, customer support outsourcing is a vital strategic tool for retailers for a number of reasons. Read More

So, you’ve purchased advertising and you need to provide an image, or have one created. How important is the image you use? Very!! Whether you purchased an ad in print, or online, the visual aspect is very important, critical even.
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It serves me right for not paying enough attention, but even so...

Yesterday I sent out a second email to correct a silly mistake I made in the main email. And I got a couple of interesting replies to that. Read More

Salespeople are optimists. They have to survive the emotional rollercoaster of winning and losing deals. But that optimism is often balanced by a healthy dose of paranoia. Read More

There are a number of offline and online marketing strategies that can help boost your business brand and connect with potential customers. Here’s a closer look at four of my favorite tactics and a couple tips to maximize your efforts from them. Read More