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Creating brand awareness via advertising can surely come easy. However, the awareness generated may not be continuous in the long-term as well as publicity in this sense does not come cheap at all. Read More

The media has always been a tool of influence. The question is, how is it influencing you? Is fear a control mechanism utilized by the media? Read More

There's a lot you can learn from a "Don." So pour yourself a scotch and soda and get ready for some great business lessons you can take away from Mad Men. Read More

Speaking on cruise ships sounds exotic and adventurous. And for many speakers it is. Cruise ships need to keep their guests happy with lots of entertainment, and lectures are a part of that. The cruise industry is a $37 billion dollar a year business and still going strong. Read More

One of the reasons that Email Marketing is so popular is because it's so measurable compared with other marketing channels. And if you know how to measure it, you can constantly review and optimize your efforts as you go. This FUN SlideShare guide might just make you fall in LOVE with Email Metrics Read More

"I really don’t work many more hours than the rest of the world; the answer was applying a few productivity tips I learned and implemented a few years ago." Read More

The fact is, we're not living in the 1950's anymore. And as a recent article in the NYTimes put it, 'Even sophomoric humor is a sales lubricant'. People don't gravitate toward serious. They much prefer it when you keep your message light. Give a potential customer a reason to smile, and you have Read More

StartUpWeekend – what’s that you might be asking right off the bat and I’m not surprised to be honest. The whole StartUpWeekend movement began years ago out west in Seattle and while the number of events already held is over 1000+, it’s understandable that the whole experience is just not as discer Read More

Even with everything else you have going on in your business, you must make the time and the investment to market your business. To help cut through some of the clutter, this will be the first in a series of articles on Social Media for Small Business. Read More

Many believe that Big Data is a hype, a buzzword, but in fact it is so important, that it better keeps your Board, and especially your CEO, awake every night. Read More