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Instagram is growing very quickly, and rightfully so. It is now serving content to over 150M monthly visitors every month, who press the like button a little bit over 1.2B times per day. I think it’s more than clear, your business does need to use Instagram, especially if you want it to grow and re Read More

Identifying core customers, targeting new customers, and recognizing consumers' shopping behaviors are all challenges that retailers grapple with in today's omnichannel marketplace. Read More

Have an ebook, but not enough people opting in? Discover 6 ways to promote your ebook so that you get in front of the perfect audience and build your lead list with ease. Read More

The seven essential steps your b2b startup should use to create a successful marketing program. Get it right the first time! Read More

Once new eyeballs have landed on your page, how do you activate and retain those customers? Through push and pull marketing strategies. Here are some you can utilize. Read More

How does local brewery O.H.S.O. continually fill their seats with regular patrons? Learn owner Jon Lane's secrets for boosting customer retention levels. Read More

High growth start-ups are attention grabbing and powerful generators of buzz and profit, when managed correctly. Small business owners should take note of what works for these businesses and try to apply the best of what they see to their own businesses. Read More

Have you ever thought about selling a product in stores? Perhaps you are also selling your product online via Etsy, Ebay, or one of the many ecommerce sites for artisans. Or maybe not even, perhaps you make a mean cheesecake, which everyone raves about at dinner parties.

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If you're building your credibility and visibility by seeking publicity from the mass media, you need to share that publicity online. Read More

How do people make decisions? The answer to this question requires a great deal of study and may be extremely complex but let’s discuss how they make Read More