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Paid or not the type of influence brands are looking for comes from real people connecting to real people on an emotional level. Read More

I’ll admit it. I just love anything that’s free, especially a free staffing agency. The other day a prospect asked me if our direct hire services were free. Of course I said no. But then I thought about the benefits of everything we provide as a Cape Cod staffing agency as being free.

Chance Read More

Adam Connell, marketing manager of UK-based content marketing agency firm UK Linkology offers up useful resources and tips on implementing and testing landing pages as a part of your larger overall digital marketing efforts. Read More

Significant science backs up the importance of conversion rate optimization. Here's a closer look at what it has to say. Read More

Private sellers can use Inselly to sell items via Instagram. Will brands adopt a similar social commerce approach in the not-too-distant future? Read More

You eat breakfast and have your morning coffee.

You sit down at your desk and check your email. Then you decide, just for fun, to check out what's going on in the world.

So you click over to your favorite news website …

You look up at the clock, and a half hour has gone by. Read More

Are you writing a blog? Do you know what you need THAT blog to do? Here's why and what you need it for. Read More

Here's what you need to know in SEO and search marketing so you can take action to make sure your site gets found when it matters. Read More

As a business owner, you know the value of getting the word out about a product or service. You may have already embraced the use of social media to accomplish this goal. And, then, you realized, social media took a great deal of your time. That is time away from your customers and the hard work yo Read More

Are you making the most if your content? Before you finalize your 2014 budget, delve into your current content arsenal and see what existing content can be repurposed for new marketing initiatives. Then, focus on a strategy to serve the most relevant content to the right visitors at the right time. Read More