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When creating a new site be it a niche or an authority site, choosing the right topic is always the most vital part of the process. Your site’s name, the appearance, what you writes, etc. are all determined by the name or topic you chose. Read More

The web is an ocean of information, advertising and communication that is attracting more and more professionals. The web as an industry is versatile and full of interesting fields that would satisfy people of all professional backgrounds. There are several reasons why someone would choose the web Read More

A webinar is a dynamic and budget-efficient way to provide training or meetup with a geographically-dispersed audience.

For first-timers, conducting an online seminar or webinar can be just as nerve-wracking as doing a live presentation in front of strangers. Here are tips to help you organize a Read More

First, let’s clarify what Local Search is and is not: Local Search is where your business is listed on a directory by location, or listed in “local” results on search engines – like when someone searches for “web design company in warsaw, indiana“. Local Search is not the same as natural search eng Read More

1.) Google Adwords reaches the most people. Yahoo Search Marketing is #2. MSN Search Marketing is #3. Start with Google Adwords.

2.) Look before you leap. Formulate your ROI equationto estimate investment and return. It may look something like this:I want ____ new customers per month from Pay-Pe Read More

Is reputation monitoring important in my case? The question really isn’t “Is it important?”, but: “How important?”. Let’s look at some stats:

90% of business purchases start online – Forrester (and that was 2007!)

83% of businesses use the Internet to research and find poten Read More

As far as I'm concerned , pagerank is gone. So, those who are going for link building from high PR sites would be very unhappy about this. Google hasn't officially announced anything though, if they have permanently dropped PR or are just modifying their parameters to make it even better and make i Read More

You don't have to rely on complicated, expensive, or techie strategies to get people to talk about you. Here's how one toy store does it with a quarter. Read More

Is your company getting your best work? Do you come in every day energized, enthusiastic, creative, and engaged? If not, you're not alone, at least in the U.S, according to the latest Gallup poll of employee engagement, which you can see if you scroll down through the wealth of data my HBR colleagu Read More

Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to reading the fine print, of our childish need for instant gratification and most of all, our conflicted emotional connection to money.

Confusing custo Read More