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Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it's becoming increasingly difficult to stand out from the barrage of content out there -- a lot of wh Read More

There has been a lot debate out there whether you should go with something that is profitable, something with lots of opportunity or if it’s better to go with something you’re passionate about. Now, when it comes to building an authority site that is, a site which you intend to keep for years to co Read More

A few days ago I started testing a service I wanted to test a long time ago, it is called Crazy Egg. No, it has nothing to do with the game angry birds, or with food it’s actually a service for internet marketers to help improve their websites, help make more money, increase engagement and much mor Read More

You’ve probably heard that you’re supposed to have a blog on your company website. Maybe you’ve even installed WordPress and written a few posts about your Christmas party and the Employee of the Month. But somehow, no one’s reading. Maybe you could use a few tips. Here are three that will help you Read More

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads. Read More

Matt Cutts (head of Google's webspam team) answers questions about "Can you tell us if Webmaster Tools will ever have an update to its API allowing us retrieve the "Search Queries" and "Backlinks" data?" Read More

Is it important to your company’s success to know:

How much it costs to get a lead or close a sale?
How the investments and results of tradeshows compare to direct mail to search engine marketing?
If Search Engine Optimization is really worth it?

How do you track the investments Read More

We hear about social media all the time now. Objective marketers and executives are asking:

“What good is Social Media for me?”
“How should I leverage it?

Like anything else “new”, many people are doing it just because others are. Some don’t yet have goals. But you’re different. You Read More

A database needs to be managed, nurtured and pruned on order to keep it healthy and fruitful otherwise it gets overgrown and unmanageable. Read More

Back in 2007, Google first introduced what is now generally termed their “Universal Search” results. This meant that, instead of including only organic and Adwords listings, the search results pages format changed to include options for Images, Videos, News, Shopping, Books, Places, Blogs, and more Read More