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Find out how to use social media to 'Market an Entire Country', in this super Sage Ireland interview with Niall Gibbons of Tourism Ireland. Read More

Way back in 1987 when I leapt from Thomson the publishing giant after a fantastic 5 year spell, to join Barrie Pearson, a one man band, M&A guru I always believed the small guy could win. Today the evidence is overwhelming that if you own a small company you can take on the market leader and win. Read More

From poor time management to slipping into corporate speak, learn 20 devastating content marketing mistakes illustrated with hilarious web comics. Read More

Hearing ‘no’ from a prospect can be difficult. Especially for a heart-centered coach and entrepreneur who wants nothing more than to be of service to her clients.

Here's what NOT to do if you receive a no... Read More

Facebook the social media kingpin has recently add another feature that a lot of twitter users are familiar of – Hashtags. It’s pretty unclear why Facebook allowed it in their system. Although there are speculations that Facebook allowed Hashtags so that they will have absolute dominance over twitt Read More

Brand-Blog Collaborations: how and why you used tap into the blogging community for your future marketing campaigns Read More

Developing a wealth of rich content, and your tribe of interested readers and followers, is what it means to develop your platform, a critical component of effective content marketing, particularly for B2B. Read More

Steve Jobs was a marketing genius that took a mediocre company and made it into what it is today. Let’s take a look at a few tips we can learn from him. Read More

Customers today have many options and places to buy products and services. Technology interfaces such as call centers and automated responses are only a way to supplement and amplify what should be the heart of your effort: a relentless, person-to-person focus on the customer’s objectives and chall Read More

Business analysts and advisers often tell newly-minted entrepreneurs that when it comes time to find funding, focus on asking friends, family, and fools. The reasoning behind this wise counsel is that, if things go south with your new business, you won't be on the hook for a huge loan taken from an Read More