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SEO is inherently tied into the buying cycle. Your company needs to be visible when your potential customers enter research mode. Read More

Presidential inaugurations typically ignite a sense of optimism with the promise of a fresh start, at least for a short while. With President Obama’s second inauguration just behind us, are small-business owners feeling more optimistic about the outlook for 2013? Read More

It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today. Especially, if those words are thrown into acronyms that further decode their meaning. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as Read More

LinkedIn is pulling the plug on LinkedIn Answers. When the plan was announced, I started looking for alternatives immediately. Of course, there won’t be a service that completely mimics the soon-to-be-withdrawn feature but the following are services that are worthy enough for us to try. Read More

You’d be amazed to learn how many businesses just forget to collect on money that is owed to them. Read More

Social networking is making connections and building a network, one person at a time. Build relationships, be professional, and make posts appropriate. Read More

Social media and content marketing may look like two different creatures, but they're really part of the same strategy. Great post from Jordan Kasteler at Search Engine Land. Read More

In business today, you must always be aware of your target audience. That may mean changing up the plan if the situation suddenly changes. Read More

Don't let the headlines mislead - YouTube's wants to sell $1 to $5 a month subscriptions for content channels that already have followers and charge for live events like Pay Per View does now.
Also, this is going to be an experiment.

THE LESSON? - Building a strong brand matter Read More

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. Read More