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THE PR VERDICT: "D" (PR Problematic) for David Cameron. Be wary of creating expectations that you may not want to meet.
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Writing about stuff that takes the opposite viewpoint is very effective. Also, find out how to handle when people leave ugly comments on your blog. Read More

Has technology given us the mindset, ‘out with the old and in with the new’?  Just because it’s the latest craze or a rising trend, is it better?  Is everything digital better because it’s where business seems to be going?  Have we taken any of the important lessons from the generation of business Read More

In order to develop a successful content marketing strategy… we need content…. lots of it! Here are some simple ways to setup content funnels so you can have real time data about your industry at your fingertips twenty-four hours a day. Read More

Social media is essential for every business. But not because it's trendy or popular... here are 3 reasons why you can't avoid it any longer. Read More

Before jumping in to content creation, take a step back and think about your goals for your content marketing campaign. The question you always need to be asking yourself is… What action do I want them to take? Read More

Smartphones and tablets are growing in popularity, so you might be assuming that they are completely transforming how folks shop. Transforming? Yes. Completely? Not quite. This infographic shows how mobile ... Read More

By testing and tracking your marketing ROI, you can find ways to bring down your marketing expenditure while directing your marketing message to a more targeted audience in a sharper manner. Read More

Content Marketing. It’s a buzzword thrown around a lot these days. But what does it really mean? Here's a quick primer on the goals of content marketing, along with a simple blueprint for using the "big three" online content resources to better engage your target audience. Read More

Is your small business website lost in the Internet Ocean? Like in the movie Nemo, Nemo's dad found it very hard to find his son. Finding customers with a website is very hard so let's get some advice from a clown fish! Read More