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Basically, Merchandising is any technique that boosts the sale of a product. Most of the time it consists in a series of actions that take place at the point of purchase (POP) to increase profitability by placing the product on the right place, in the most convenient way and at the best possible pr Read More

It’s a visual culture. We all know that. And, we’re a culture that thrives on instant gratification. How often do you find yourself scrolling through your Facebook feed on your smartphone? How fast are you scrolling? Are you reading the status updates and text? Or, are you just stopping to read whe Read More

Customers today are accidental narcissists.

Tomorrow is an entirely new game brands, CX strategists and marketers.

Disruption is a gift either given to you or by you. Read More

Google AdSense approval.. finding it really hard? Is your Google AdSense account got rejected?

I know there are many bloggers who are searching Read More

Non-profit social media strategy addresses challenges at various levels. For example, it helps to propagate the cause of the nonprofit organization. Social media for NGOs is also useful to spread the word about their fundraising campaigns and new initiatives. Read More

Small Business Trends spoke with Nevin Shetty, Co-Founder and CEO of Blueprint Registry on their successful fundraising approach. They’ve done $25 million in sales without any venture capital. Shetty supplied 10 tips for bootstrapping a start up with no venture capital funding. Read More

A well designed landing page is a good way to boost your conversions. Check our infographic today and learn about our 11 landing page best practices. Read More

25 years ago, in Bob Young wife's sewing room, the most successful of all Linux and open-source software companies got its start. Young and current Red Hat CEO Jim Whitehurst share their thoughts on Red Hat's journey. Read More

If you are making 1 sale out of 100 visitors tell me which is better?

Bringing 100 more visitors to increase 1 sale or increasing the website conversions rate by 1% (that means you get 2 sales from the same amount of traffic)? Read More

Neither a business coach nor an expert tutorial can give you as much valuable information as your competitors can. This competitor analysis gives you a great insight into what keywords bring most traffic in your niche, where competitors’ traffic comes from, what content is the most readable and man Read More