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A couple of decades ago, pursuing self-employment in the information industry was pretty difficult. Starting a publication was cumbersome and costly, blogging wasn’t an option and podcasts hadn’t even been dreamed up. For most aspiring entrepreneurs, making a steady living sharing your professional Read More

The gaming and toy industries have often been dominated by a small group of companies with the assets and marketing reach to secure shelf space in retail stores and online traffic. The continued growth of the Toys-to-Life sector, however, is shifting the scales in favor of small businesses and solo Read More

I haven’t given much of a thought about attending conferences before, until the moment when I realized my CV lacked international experience.

Also, it would definitely help my resume to stand out so I wanted the experience to be associated with a large organization.

At the end of September in Read More

In this episode, Robert and I discuss the ongoing battle among publishers, agencies, and brands to dominate the content space and gain audience mindshare. In other news, while The New York Times releases its annual health report, we define the true role of the journalist. We share rants and raves o Read More

The good thing is that Content is still king, and hence it is seen that most visitors still look for content over flash. They want to learn more about your company, the product, and services you offer before they contact you. Content and education-based marketing has become the norm now and are ess Read More

These are changes you can make on your site, either by having a developer do them or by logging in and making the changes yourself. Read More

This infographic showcases the complete list of companies acquired by Facebook founder Mark Zuckerberg from August 2005 till date. Read More

Why is quality assurance (QA) testing so important? While testing may often be perceived as an extra cost, the reality is that the relative cost of testing is small compared with the cost to go back and rework buggy code. Here's a look at QA testing and why it's so crucial to an app's success. Read More

It’s the dream of every blogger to write a post that gets picked up by social media and goes around the Internet like a fast-moving fire. We see these viral topics all the time. It might be a video of a baby laughing or an article about a mom creating storybook photos.

Trying to break the code Read More

Sure, creating quality content is one of the fundamental pillars of a strong website. However, after this content is created, it doesn't stand a chance to get read if you don't promote it. Content promotion is key and influencer outreach is a proven tactic that works.
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