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A logo helps a business or website identify itself from other competitors. Here are six reasons why logo is important and beneficial for your business Read More

Too many people think they can become an entrepreneur overnight and establish a real business in a 1–2 year window, but it’s just not realistic. If you have the audacity to want to build something that’s going to set you up for the rest of your life don’t disrespect what it takes to get there. Read More

Saving money and traveling seems like a contradiction in terms. However, many businessmen do it without breaking a sweat. How do they do it? Read More

You may want to avoid opinions at all costs, when you buy a franchise. That’s right; even opinions from me (or other franchise professionals), serve no real purpose when you’re buying a franchise.

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You may want to avoid opinions at all costs, when you buy a franchise. That’s right; even opinions from me (or other franchise professionals), serve no real purpose when you’re buying a franchise.

Read More

Effectively managing all of the social media channels and options can be overwhelming, especially on a budget or with a need to focus efforts on the business itself. Few would argue with the need to take advantage of social media marketing as a low-cost, high-reward way to drive traffic and reach p Read More

Have you heard of the password fatigue syndrome? It is one common aspect of the internet life. It has led to many website abandonments in the past. But thanks to social media login integration, market executives have discovered a ‘Newfoundland’ of increased customer engagement and conversion rates. Read More

Just the other day, I and my family visited a local departmental store to do some shopping when one of the sale representatives came up to us with an offer in hand (or rather in his smartphone). Read More

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. Read More

Increasing employee productivity should be at the forefront of any successful business strategy. Ensuring that you’re getting the most from your employees is paramount to achieving your brand’s goals and growing as an organisation. HR departments can have a positive influence on employee productivi Read More