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The more you know, the more likely you can understand and participate in conversations around you. Discover the 15 essential acronyms used in the Inbound Marketing field. Read More

Discounts, bargains, freebies -- these all cut into your bottom line. Click to learn how to deal with customers who're always looking for a deal. Read More

Why companies need a cross-functional social media team. When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big Read More

Believe it or not, most people's passwords aren't very strong, leaving many internet users susceptible to having their information hacked. Read More

blogging is the key to success for those who want to stand as internet entrepreneurs. lets see how to make money blogging Read More

It’s easy for an entrepreneur or a CEO to feel like a leader when things are going well, but the challenge is to keep that confidence and drive in the face of economic downturns, business turnarounds, and stressful personnel situations. Working twenty hours a day, losing your cool, and falling back Read More

Optimizing your signup process helps increase conversion. Check out these tips:

1. Give users an option for a single sign in
2. Guide your users with visual directional cues
3. Save your customers' time by providing feedbacks during sign up in real time.
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We've all heard (probably way too many times) that people like to do business with people they know,like and trust.

None of that happens until a sense of propinquity is established.

Don't know what propinquity means?

Check out this post and I'll not only define it for you, I'll show you ho Read More

In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meets our prospects' requirements Read More

Some experts suggest that where a company is heavily reliant upon the Internet for lead generation, having accounts on all the major social networks including Facebook, LinkedIn and Twitter is one way to ensure maximum exposure. As a small business, however, you may not have the time or money to do Read More