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For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of American agency professionals cite it as the social network of choice for client campaigns.

The opening of the advertising floodgat Read More

Lead generation can be a very expensive activity for B2B businesses. One of the most important goals for marketers is to reduce the cost per lead. This increases profitability and allows for the savings to be either passed onto customers or to be invested in other sales generating activities. Read More

There’s plenty of advice out there for how to start and run a business. But not all of it is good. In fact, there are some common sayings that are actually some of the worst business advice out there. Read More

Akamai has found that the average global last-mile Internet connection speed has gone up 23 percent year over year. The US? We're still in 14th place. Read More

Through the small gift of giving every week, I discovered a lot about myself personally and professionally. Today, I want to write about how volunteering specifically sharpens my entrepreneurial skills. Read More

What does the future of online marketing hold for hoteliers? Let's take a look at both the current landscape and the not-so-distant horizon. Read More

It's not uncommon for most SMB's and startups in their infancy to end up losing a considerable amount of business to their market competitors. There is also a high chance that they will try to rehash their marketing strategies several times over this period, but it still won't do much in the way of Read More

A masterpiece implies that a work of art represents outstanding creativity, skill or workmanship. Well, technology is not art. And declaring a tech function as a masterpiece is an exercise in futility Read More

A masterpiece implies that a work of art represents outstanding creativity, skill or workmanship. Well, technology is not art. And declaring a tech function as a masterpiece is an exercise in futility Read More

The last time you headed to a trade show, conference, or other event, did you come back with a stack of leads to follow-up with and a way to track ROI? Or did you come back wondering what you actually spent money on? Read More