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With the increase in businesses using online direct marketing tools, such as email, it has become more important to stand out from the crowd, it has been claimed. According to Madison Claire, writing for wholesale supply firm Drop Ship Access, email marketing is a "tried and true, proven winner in the world of e-marketing" but warns that companies should aim to get the most use out of the tool. Read More

The Holmes Reports has announced its list of the top five public relations campaigns of the decade. These campaigns demonstrate the impressive breadth and depth of the work in the PR profession; the strategic thinking and the creativity that help clients cut through the communications clutter that defined the first ten years of the 21st century and capture the public’s imagination. Read More

Small business tax breaks plus cheaper loans from federal and local leaders are aiming to create more jobs in Santa Cruz Cal. Check out the link to this local news broadcast including interviews and further details. It's astounding how long it seems to take government to learn that taxes are rarely helpful to small business development. Read More

Would your boss mount a commando-operation to rescue you from an Iranian prison? Ross Perot did! Would your boss spend $25 Million of his own money to pay the salaries of 3,000 employees while his factory, destroyed by fire, was being rebuilt? These and more as I make my nominations for the CEO Hall of Honor! Read More

Since April 2009, the Friday FREE White Paper List has cataloged over 800 FREE white papers without requiring a single email address or piece of personal information in order to download and review them.

The criteria used to select the best FREE White Papers of 2009 were based on the following factors:

* Arrangement: The white papers had to employ several S.A.M. techniques such as graphics, Read More

Microsoft's new operating system, Windows 7, is finally available for purchase and--amen--actually good enough to make even holdouts still clinging desperately to Windows XP want to upgrade after all these years. Debating taking the plunge? Here are 10 reasons why you'll inevitably want to earmark room for it in your IT budget. Read More

This is part 1 of a series by Jonathan I. Ezor, a guest blogger at The New Entrepreneur at Business Week designed to unravel the secret language of attorneys for perspective entrepreneurs and business owners. The premise, of course, is that whether or not a small business owner has hired an attorney to deal with these things he/she ought to at least understand this stuff. While there is no shorta Read More

January is usually a month filled with hope. For some, it's also filled with fantasies of unshackling themselves from their corporate desks, and becoming their own bosses. Although only a small percentage of people actually have the courage to take... Read More

A panel of attorney's discuss a wide range of small business legal issues from power of attorney to contracts at a meeting of the board of the National Association of Women Business Owners. This video from Small Business Television claims to include 25 small business legal tips within 25 minutes and honestly I didn't count that carefully. Also there is some exchange with the audience including qu Read More

This first day of the year MMX, I have been contemplating about my three keywords for 2010. I will sit down and create a mindmap as Chris Brogan has done. I will use GoalEnforcer and Pulse Smartpen in order to capture my ideas and goals and put them on paper. I will listen to Dr. Edwin A. Locke's talk from 1985 (cassette tape), Setting Goals to Improve Your Life and Happiness. Read More