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For about 40 years, companies have been making efforts to go green. Here are my first five tips (out of ten) for going green in business. Some of these have been around, but others may be totally new to you. This is my first contribution to BizSugar, so I'm testing the waters with this article Read More

Is it possible to support learning and development in your business AND save money? Yes, once you have a planned strategy and proper systems. Here are 3 steps Read More

By now, many of you may have heard that BizSugar was honor last week with the Best Of Tech Award For Best Social Media App from the Northeast Ohio Software Association. I wonder if the community would join me in thanking our global team of moderators, great executive board and others who have been such a great help in making BizSugar the social media site it is today. Also thanks to our wonderful community members. You made it all possibl Read More

Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Despite this mentality, albeit dwindling, deep links can actually be really good for a website. Here’s a list of five benefits provided to a website by deep inbound links Read More

A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

Thoughts on ads on a blog and alternative ways of getting support. How do you search for good affiliate marketing programs? The post includes an interesting example of a brand new service that combines micropayments and donations in a social setting Read More

First (and last) impressions matter

Research shows that customers remember the first and last moments of their interactions with you more vividly than the rest of it. Make sure the first and last elements of your customer interactions are a well-engineered, well documented process that all your team follow - because they are going to stick in the customer's memory Read More

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section Read More

Probably not. But, some executives in the franchise industry could be up watching all the excitement that The Home Shopping Network delivers to it's viewers during the 3:00 AM-4:00 AM time slot... Read More

In starting out as a freelancer you might find that you have to volunteer a lot. Contributing can be enjoyable and it means that you can gain a lot of experience while bulking up your CV Read More