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Internet users don't even see most of the ads on a Web page, particularly if they're below the fold--whether the site is a highly trafficked media property or a niche blog. That's according to new research from MarketingSherpa. The marketing research and consulting firm commissioned Eyetools to run an eye-tracking study with the goal of fin Read More

This is tip #2 in the series of “Blog Marketing Tips Even the ProBloggers Won't Share” series. See tip #1: How to Optimize Blog Post Titles. In this tip, Andy Beal share's with you a practice that he uses to optimize slugs before hitting the “publish” button. Read More

Startups have a hard time staying focused. It's the nature of the beast. The enthusiasm founders have for their startups can very quickly lead to chasing too many opportunities. The big risk? Running in every direction, chasing every lead, idea and opportunity only to realize at the end that you've made very little progress. And this might not Read More

Explains key ideas related to being an online entrepreneur, and strategies for designing a successful business Read More

This is a short article on the debate between in-house and outsourcing email marketing professionals. There's also a short, one minute survey. Please participate! Thanks! Read More

While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game. Read More

Interested in creating more powerful headlines? You'll be amazed, how by simply adding a target + a specific, you'll make your headline far more attractive in a matter of seconds. Read More

No one likes to let an employee go. Whether it is firing someone for cause or being forced to let a good employee go because of downsizing -- it stinks. It's a "keep you up all night worrying" sort of event. Because it is so awkward and difficult -- most people do it badly. They rush it or talk for too long or just don't manage the situati Read More

THE e-commerce bandwagon bypassed millions of carpenters, massage therapists, lawyers and other service providers, mostly because it is impossible to drop an appointment into a shopping cart without unleashing a scheduling nightmare. Now that a set of Internet start-up companies has emerged to help solve this problem, though, small businesses c Read More

Tips to help you decide if you are ready to start your own business. Read More