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Unfortunately, most small businesses don't know what branding is. Last week Hewlett-Packard Canada unveiled a survey of 1,225 small and medium-sized business owners in which 55% defined "brand" as their product or company name, and 29% said they thought it was their logo. Read More

Google introduced a new service called Ad Manager. It gives Web site publishers more control over their ad sales and ad serving. Google's target users are SMBs. It's yet another free service; there are no fees associated with Ad Manager. Google will, however, take a commission on revenue from ads it sells on your site. Read More

When they are confronted with two merchants who offer the same product at the same price, consumers say the two factors that influence them most are payment security and payment choice. More than one-half of respondents said that the security of their financial information was the deciding factor when they made purchases. An additional two-thirds s Read More

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks like MySpace, LinkedIn and Facebook. Read More

Small tweaks to your website can have a big impact on sales. Find out what acquisition tactics circulation and marketing professionals were swapping at the Direct Marketing Association's Circulation Day. The conference provided a peek at trends publishers are using to generate revenue. Read More

The following is first in a three-part series on the process of setting up a corporate blog will benefit you! There are three important phases to the corporate blog process... Read More

The link between planning and doing Read More

The customizable bits of software on Facebook and other social networking sites are the latest trend in viral marketing. But are widgets here to stay? How to effectively use them right now. Read More

True word of mouth emanates from a grassroots-driven community that inspires passion and customer evangelism. It's a sustainable, long-term form of word of mouth that can build brands. There's countless ways to think about making that happen, which is part of the challenge.

That's why we are introducing the Society for Word of Mouth.... Read More

What A/B testing and multivariate testing really mean, and the implications for your test results. Read More