Blueenergy voted on the following stories on BizSugar

Video: Are your salespeople "A" or "B" players?

Avatar Posted by suzyQ under Sales
From http://www.bnet.com 6122 days ago
Made Hot by: on February 14, 2008 2:34 am
Does selling come easily to them, or are they struggling for every dollar? Psychoanalyst Dr. Kerry Sulkowicz deconstructs the sales team and explains why "B" players make themselves less effective. Read More

With the Stimulus Package, the Big Winner Could Be Small Business

Avatar Posted by ksmith under News
From http://www.nytimes.com 6122 days ago
Made Hot by: on February 13, 2008 8:29 pm
Businesses, large and small, will be directly helped by the new economic stimulus legislation passed by Congress last week. But small businesses, in particular, may get the biggest lift indirectly — from consumers spending their tax rebates. Read More

Is now the time to widen your retail niche -- or narrow it?

Avatar Posted by JohnH under Marketing
From http://money.cnn.com 6122 days ago
Made Hot by: on February 13, 2008 7:19 am
It's times like these that retailers panic. They expect, or have experienced, a turndown in sales and are trying to figure out how to broaden their market to increase sales. But is this the best strategy during a recession? This article covers this question and provides other ways to increase sales during a downturn. Here's a quote: "A smal Read More

Retirement plans for small businesses

Avatar Posted by TimJustus under Employee Benefits
From http://www.nydailynews.com 6122 days ago
Made Hot by: on February 13, 2008 6:05 pm
Many small business owners don't offer retirement plans, wary of the costs. But they can be worthwhile investments that help attract and retain employees, while offering tax benefits for companies.

Fees have come down in recent years, the result of increased competition among retirement plan management companies. Business owners should also kee Read More

The online/in-store answer for etailers

Avatar Posted by luckycharmer under Online Marketing
From http://www.bizreport.com 6122 days ago
Made Hot by: on February 13, 2008 12:17 am
Online customers want in-store pick-up. But what if you don't have a store? When in-store pick-up isn't available, for instance with online-only retailers, a new service from Shopatron can be used. The Shopatron platform helps etailers connect with brick-and-mortar stores in the consumer's area so that practically any item ordered online can be Read More

Top Experts Dish with their Best Kept Marketing Secrets

Avatar Posted by Becky under Marketing
From http://www.smallbiztrends.com 6123 days ago
Made Hot by: administrator on February 11, 2008 10:24 pm
Anita Campbell, editor of Small Business Trends, asked some of the world's top marketers, small business experts and bloggers one short and sweet question: “Please share one of your best kept marketing secrets”.... Read More

Government Help for Small-Business Owners (No Joke)

Avatar Posted by Fenessy under Resources
From http://www.nytimes.com 6127 days ago
Made Hot by: on February 10, 2008 1:46 pm
Four government agencies have online sites devoted to helping small businesses cope with government-related programs and general business information. The Small Business Administration has a toll-free number and an e-mail answer desk; the Department of Commerce's International Trade Administration and the Kauffman Foundation offer one-to-one coun Read More

How to value the worth of your business

Avatar Posted by LeeAdams under Management
From http://money.cnn.com 6128 days ago
Made Hot by: on February 10, 2008 1:45 pm
To get a general idea of what comparable businesses are listed for, you can look somewhere like Business Valuation Resources. However, he cautions: "With a business like yours, seeking a strategic buyer, the usual multiples go out the door." Regardless of your industry, multiples are a very dangerous way to value a business, says Cathy J. Durham Read More

Can you be sued for what your customers say about the competition?

Avatar Posted by blueenergy under Advertising
From http://www.nytimes.com 6130 days ago
Made Hot by: on February 6, 2008 1:22 am
Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as “superior” to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero Read More

Eight Steps to More Effective Welcome E-mails

Avatar Posted by blueenergy under Online Marketing
From http://www.targetmarketingmag.com 6131 days ago
Made Hot by: on February 7, 2008 5:18 am
Brand and subject lines are key factors in getting your e-mails opened, but so is your recipients' prior experiences with your e-mail efforts. 51.2% of survey respondents indicated prior value influences their decisions to open e-mail. What's more, prior value was the only factor to exhibit year-over-year growth. What this means is the value clock Read More
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Share your small business tips with the community!