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Can a small change to your website's action buttons make a big difference in conversions? Many conversion optimization cheerleaders suggest that larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30 Read More

Search engine marketing firm iProspect published its iProspect Blended Search Results Study. The study revealed that blended search results offer high clickthrough rates. So, how can marketers capitalize on the blended search trend? Read More

What do you do when someone who's joined your team has a different set of ideals or perspective? Read More

Ever wondered why so many people and businesses seem to have such a consistently loyal following? No matter what they say— even it it's incorrect, people still listen? Wouldn't it be great simply to have people hear you in the first place? Read More

If you build a microsite, they will come, they will engage and you can get the data to prove it. That is the main finding of a newly released Keynote Competitive Research study conducted in October 2007. The company tracked reactions of consumers planning to buy an automobile within the next six months as they interacted with microsites for va Read More

Take a look around your business unit, listen to your associates and customers, keep abreast of market trends and your competition, and never stop asking yourself, “Is there an opportunity to convert and deliver this or any process in the operations and sales functions to an express service module?” Read More

bizSugar gets its first Interview! Read More

We all know about Digg and the benefits of using this service! The social network area is becoming a huge hit and Digg is a big time player. But what if I told you there was a site “just for” small to medium size business owners that functioned just like Digg does? Would you go take a look? Instead of people sorting through (unrelated) categ Read More

The are many reason why a site doesn't convert. It can be anything from poor site usability to bad copy writing. it may also be because you are not telling people what to do. sometimes you do have to tell them to “click here” ! ” Sue's Needlepoint newsletter” used as anchor text is different than ” Subscribe Up for Newsletter Now !” . Even CLICK Read More

Comprehensive guide to website usability, SEO, design with links to other resources. Great reference tool. Simple and easy to understand and use. Read More