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Small ecommerce businesses have a lot to live up to. Large retailers like Amazon have completely changed the customer experience when it comes to shopping online. Here are some of the most important things to think about as you shape your shipping processes and policies. Read More

Running a small business requires entrepreneurs to put on different hats and deal with a variety of business functions. These include, for example, financial management, marketing, sales, personnel management and product development.
But you also must keep a watchful eye on trends. They can change Read More

How do you generate new content that's consistently high quality? Repurposing Instagram content can help you to alleviate that burden. Read More

FOMO marketing - driving sales based on the 'fear of missing out' is very effective, keep reading to learn how to use it to boost sales.

If you haven’t yet heard of FOMO marketing, you’re definitely missing out. This marketing technique uses the psychological phenomenon of FOMO, or fear of missi Read More

Startup culture is often fun.
It’s usually passionate.
And it’s always chaotic.

That’s why it should be a priority for every startup to remove any frictions from their communications.

So here are some Do’s & Don’ts to help you exactly with that! Read More

If you want to be successful in the business world, you have to have a product or service that’s desirable, which means it has to meet market needs. In order to stay competitive, you need to identify emerging trends, and market your product towards them. Here are the techniques that you can employ Read More

Owners who are exiting a small business are often stymied by the range of choices in exit planning. Most literature on the topic discusses seven or eight avenues to exit.

A sale to a third party can be to an entrepreneur, private equity (including family offices,) or a strategic acqui Read More

SEO Checker Tools are found in abundance online, but they can be used in very different ways, find out what tools are right for your website.

Not all SEO checker tools are created equal and many have very different intended uses. For most site owners, the goal is to find a tool that will allow y Read More

Entering into a business partnership can be life-changing in a positive way, but also a negative way. Too often, there are big problems that arise down the road because business partners don’t do their due diligence on one another, or they ignore red flags. Read More

Tailwind has launched a free Smart Bio tool to help solve the Link In Bio problem that Instagram users face. Use this tool to link to your website and social media profile and add call to action links to your Instagram posts! Tailwind will also pull in the latest Instagram image posts from your pro Read More