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If you really want to impress a startup founder as a potential employee, or you want to be a smart investor, you need to know the right questions to ask. These are the questions that get past the hype of a founder “vision to change the world,” and into the realm of real business strengths, weakness Read More

Our thoughts directly impact our bottom line; from a thought, to a decision, to an action, to a result. So, in this series of mini posts, I share powerful mindset shifts, empowering you to embrace your success. Today, "The way you react to anything in life and in business is... Read More

Management skills training

As a manager, it is important not to confuse the meaning of the following pairs of concepts:
1. Reason vs. excuse
2. Opinion vs. fact
3. Goal vs. wish
4. Stubborn vs. determined

Let us differentiate between them…..
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This article discusses the use of a CRM solution for the lead to opportunity conversion process. It focuses on the importance of qualifying and looking after your lead and data management in order to benefit from this lead conversion in a real way. Read More

International link building differs a great deal from link building in just one region. Some of the obstacles include different languages, cultures, and the difference in search engines around the globe. It’s also important to keep in mind that, while you consider your link building to be internat... Read More

Learn how to conduct keyword research. Picking the right keywords is the lynchpin of any good SEO campaign and should always be your first priority. Read More

The recent huge IPO valuations makes you wonder if your own estimate for valuation of your own startup or funding requirement is too conservative. That could be whimsical thought! While it’s easy to compare with the big ventures that have made headlines, most startups are better off looking intern... Read More

There is no doubting the trend towards digital marketing and away from traditional media. In 2010 52% of Small and Mid-sized Business (SMB) marketing budgets was spent on traditional advertising. By 2015 that figure will be 30%. Read More

With the new launch of the 2011 Volkswagen Jetta, the VW brand has set the social media grapevine buzzing with another engaging and fun social media outreach campaign which has everyone on the social web talking about the new Jetta.s Read More

It’s been a long journey, but we’ve finally reached the top of the paid search marketing mountain. In part one, we discussed the basics of Google AdWords and how to setup a campaign. In part two, we looked into the specifics of tracking and measuring campaign success. In the final part of this AdWo Read More