Businessavante commented on the following stories on BizSugar
How to use testimonials to grow your business
"Hi Andreea. I think it'd help believability if you said "so-and-so is a verified purchaser of ___" above the testimonial (like Amazon). If I don't see that, I don't believe positive or negative reviews - I assume the chances are too high that the review is bogus. Duncan"Producer Brand vs Retailer Brand - Save Money, Sacrifice Sustainability
"Hi Paula. In NE Ohio, I've yet to see a store brand that cost as much as the brand item, more-so with generics, which are the cheapest, but don't carry the store brand. Interesting point about the store brand eclipsing the brand itself, or the store switching suppliers. Duncan"How Do I Find My Ideal Clients?
"Excellent, Mairead! I think a big mistake many business owners make is assuming their clientele fit into the same demographic as them - that they got into business based partly on passion, and didn't realize many of their potential customers may be nothing like they are. Duncan"Subscribe
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Are Business Women More Receptive to Helping Each Other Online
"Hi Sherryl. Generally, women are better at giving emotional support (not all women, obviously - like those you describe as deliberately tearing down their female competition in order to raise themselves). The last 3 months, RTV has been showing "Starsky & Hutch" reruns - from the mid-late '70's**, when men were briefly supposed to be sensitive, to cry at the drop of a hat, etc. The more they go through the series, the more laughable it gets (not to mention the music & clothes). (If you haven't seen it in decades, it's a howl on those grounds alone - it's on in the background as I'm typing this.) Women soon tired of the "fem-man", and decided they'd rather have Benito Mussolini. Duncan **I might add that this phenom is nowhere near as apparent in other '70's shows as it was in Starsky & Hutch - I've recently seen reruns of Rockford, Kojak, etc, but they're nothing in comparison for the sensitive man bit. I remember it from being in my 20's at the time, but seeing it played to the hilt on a then-contemporary TV show is quite funny now. It seems like either star may be about to cry at any moment. "