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July 2010 saw flat unemployment rates across states and geographic regions. Clear direction for the jobs market -- and the economy -- may be a long time coming Read More

I stumble on this useful slide about social media strategy for small business created by Heather Whaling. Here are some interesting points from the slide Read More

Google is on a mission.  They are replacing the usefulness and popularity of a relic known as the Yellow Pages. With Google’s replacement, your fingers are still doing the walking, but the amount of data you will find for each business listed will be mind-blowing, even for us “internet geeks. Read More

I have to warn you that today’s post is a bit of a ramble because I’m working through something that feels kind of big, but that I don’t know that I’ve concluded Read More

Being an entrepreneur comes with its own challenges, including having a hard time find time for yourself. You can find personal time as an entrepreneur, but you may have to schedule it in Read More

The restaurant industry has to be one of the most competitive and diverse industries to be a part of. Whether your restaurant is in a major city or a small rural village, how are you going to let potential diners know about your business, style of food and location? Adding a video to your website, YouTube, Vimeo, Facebook and Google Maps can provide potential customers with an insight to your restaurant, the type of food on the menu, local produce used, unique selling points and of course, your location.

In this article, we examine how some restaurants and chefs that have used videos to highlight their business, skills, food, and more importantly to entice diners to their restaurants Read More

This article clearly explains the need and how to craft your own benefit message that sells your store visit consideration before any mention of product or service. Your brand benefit message becomes the pinnacle of all that your business stands for, and everything else must support it Read More

The important thing to remember here is that just because you may be a small business or even an entrepreneur, companies and entities or every size are at risk of losing PR credibility when something goes wrong – in a big way Read More

Okay, time today to delve back into the SEO tactics of using the tags for your various website images, and whether or not such time and effort are rewarding…and for us the decision is still a mixed one, eh Read More

Creating a business card is the first marketing strategy that we think about when we get a business up and running. It is often the most effective way for people to remember us after we are done networking at an event. If you have a good marketing message to go with the right card you should see success when handing them out. Having a good business card means individuals hang on to them after they meet you and don’t just throw it away. If you have the right business card and present yourself well when meeting people you will be the first person they call when in need of your product or service. Here are some tips for creating a great business card Read More