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First impressions count especially if there are several candidates for the job being interviewed. The Internet is a big market place with several competing and qualified candidates. You need to dress up your site to impress. Here is a list of 14 actionable tips that will give you the edge. Read More

It's crucial for people looking into owning a franchise to do this...to make in-person visits with franchisees. As a matter of fact, one of the best ways to do franchise research is to spend “A day in the life” of a franchisee. Read More

Every entrepreneur and business leader waits too long before really working on the legacy that he wants to leave to society and his family. They realize too late that they don’t really want to be remembered for how many hours they spent on airplanes, how many emails they produced, or even how much Read More

A lean business plan does what every business owner and aspiring startup needs to manage strategy, tactics, execution, and essential business numbers. It exists for internal management, not for outsiders. Read More

I totally believe that being CEO of my company has completely improved the quality of my life. I’m doing what I love, and my kids see that.

Being raised by entrepreneurs has made my kids special. Here's what I hope they've learned from me. Read More

Whenever I have to explain the basics of online marketing to a small business owner, I start by saying that online marketing is really a lot like digital real estate. And like all things real estate, the most important thing is….LOCATION, LOCATION, LOCATION. Read More

Learn the 8 Keys to Effective Promotional Messaging . The way present your product is the most important part of your business so you must do it right! Read More

I have a BBA with a Major in Data Processing and a Master of Science in Computer Science. When I graduated, I went to work as a computer programmer/software engineer and continued in that field for over 25 years. I was a corporate-type in the high-tech world. My husband and I relocated due to a pro Read More

At present, when there exist numerous competitors in the market, offering the same product and services, its Public Relation which differentiates a brand from the rest. Now days, Public Relation is an essential part of brand building. Read More

It's essential for starting companies to make sure that their priority among all others is customer service. It's ideal to start great with customer service but there may be changes and/or unavoidable situations that would require a company to re-evaluate its customer service strategies and process Read More