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Gen Z is on track to be the most financially powerful generation of all time. So it makes sense that a lot of small businesses would want them as both customers and employees.
So how much do you really know about Gen Z characteristics? You probably already know that Gen Z spends a lot of time onli Read More

Mentorship is one of the keys to success in business. It can open doors for women in the workplace and put more women on the path to leadership roles. Mentorship is important at every stage of a woman’s career, whether she’s just starting out or is a CEO. Read More

As a business owner, you will need the skills to market (promote) your product or services. But are your skills good enough to take your business to the next level? Let’s take a look at how we can take steps to boost our marketing skills. Read More

There are a variety of ways to achieve business growth and development even for small business owners. This list enumerates top strategies for small businesses to implement in order to grow into large entities. Read More

Blog commenting can be an effective marketing strategy. But far too many people just leave graffiti all over other people’s blogs. Read More

Even entrepreneurs who have built many startups, or sold their last one for millions of dollars, know they make occasional people leadership mistakes. They know leadership is all about managing their own complicated, illogical, and fallible human foibles, as well as the people they depend on. These Read More

We the Internet users often visit different platforms online in our everyday life. This is a small questionnaire I would like to put forward to my readers here.

What are the top 10 platforms or websites you visit on a daily basis? You can add one or two reasons too along with your answer an Read More

Do you struggle with getting new visitors to your website? We explain how to optimise your website in 7 easy steps for higher search engine rankings. Read More

A marketing plan is essential in today's world of business and its competitive market environment. Here are the key ingredients of a marketing plan that can make marketing work for your business... Read More

One of the best assets in the toolkit of every serious entrepreneur, business owner, and freelancer (let alone of a consultant) is a good stack of valuable books. Some books are better than others, but every book has someone to offer you. Even an example of what a bad book is! Read More