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Wow! This is good… i still remember way back in the early days, when internet was new to us, a friend of mine needed to purchase a book for his final thesis in school. Read More

The innovation industry, like any other industry, is full of buzz words. People like to latch on to the latest academic sounding terms and have lengthy discussions about them. This all sounds impressive, but the bottom line is “what is your company doing about it?” Are you innovating or not? Does y Read More

Do you waste money on SEO services? Have you used the “fetch and render” feature in Google Webmaster Tools? Do you have an XML sitemap for your blog? Check out the resources in this week’s #FridayFinds. Read More

There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out vi Read More

Do you know the cost of unhappy customers to your company? We are living in the age of the empowered customer—a time when a single Facebook post or tweet can dramatically impact a company. While positive customer experiences broadcasted online can reach more people than a Super Bowl ad, negative cu Read More

Efficient and effective—these word capture why you should have items such as custom water bottles on your business or brand’s promotional mix.
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It surprises me to see that most bloggers still write plain posts, no links pointing to pages on their blog and this left me thinking; Interlinking has no disadvantage, could it be that they don’t really know what it’s all about? Or they do but are just ignoring it.. Read More

Have you ever slept through someone else’s PowerPoint? Chances are you have, as it takes time and experience to make one of those presentations zippy. People have caught on to the somewhat boring nature of trusty old PowerPoint, and alternatives are popping up all the time. Of all the options out t Read More

Your social media strategy is important when it comes to diversifying traffic coming to your site. Here are 11 tools I use for my social media strategy. Read More

The Ideal Customer Profile framework this article references consists of 7 inputs – all dictated by the situation for which we’re identifying the Ideal Customer – and those are: Ready, Willing, Able, Successful, Profitable, Expansion Potential, Advocacy. This article focuses on using existing Custo Read More