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I believe that without branding a business can not truly grow and expand. It is definitely an important marketing tool! Read More

If you were viewing your company’s brand on a distant billboard, would you recognize it? What about the NIKE logo or the Apple logo? You wouldn’t even need the name, just the symbol, right? How recognizable is your own brand? Read More

If you were viewing your company’s brand on a distant billboard, would you recognize it? What about the NIKE logo or the Apple logo? You wouldn’t even need the name, just the symbol, right? How recognizable is your own brand? Read More

As a Copyblogger certified content creator, it's safe to say I have a lot of respect for their organization. In spite of that, I've chosen NOT to follow their lead on one major shift they just made. Here's why. Read More

I've shared my thoughts on branding (it's a process, an evolution and it's OK to change!) as well as recommended a really great resource to help you out if you're struggling with branding. Read More

If you’ve been thinking about using content marketing, but haven’t quite gotten to it or if you're not quite sure about jumping into content marketing and need some additional insight, "The Beginner’s Guide to Content Marketing for Small Businesses" is a great first step that will get you going in Read More

In today's digital age, you don't have to be a publisher to find value in quality content. More companies and advertisers are attempting to reach readers on a deeper level rather than making ads that run alongside other people's content.
And since consumers spend at least 50 percent of their time Read More

Here is an easy way to get your blog posts shared to a larger audience. This is especially important when you are just starting out and need are building your brand and authority online. Knowing how to promote your content to gain social proof is just as important-if not more important-than creatin Read More

OpenDesk has now run a successful crowdfunding campaign on the popular equity based crowdfunding platform CrowdCube, their initial offering was 10.40% of their company for £150,000, with 85 investors seeing the potential growth of such an innovative market place they have surpassed their initial go Read More

Do you agree with the statement that you can't learn anything when you think you know everything? During this episode you will get a lot of valuable suggestions to make it in the entrepreneurial world by eavesdropping on a conversation Stacie Walker had with entrepreneurial maven Mandi Neumann. Read More