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Some side projects grow into giant companies, capable of bringing in millions of dollars. Others are just side projects, things that you’ll hack on when you have time or a need. But how can you tell the difference between the two? What makes it clear that one of your side projects is worth investin Read More

By Melissa O'Connor

Social media is quickly becoming a main focus of marketing for businesses. Social media can be an excellent tool to build a community around your product or service, expand your target market, and to listen to what your customers want. It’s clear that social media is valuable Read More

Google rolled out on Wednesday major updates for the profiles and pages of its social network.
Users can now take advantage of a larger cover photo (up to 2120 Read More

By Richie Bowden

In business, there can be a ‘heroic’ view of the startup business with a perception that it’s all about pursuing the dream, perseverance will win out and whatever you do, don’t get caught up in planning. There is no doubt that there are elements of these traits in a startup, but Read More

If you are looking for a way to make a little extra cash for your debt pay down efforts, this guide on how to become a virtual assistant might come in handy. Read More

Half of small businesses fail within the first five years of operation. These leadership and finance tips are intended to help your small business beat the odds. Read More

Building layers of income streams so your not trading hours for dollars is important to marketers. Starting affiliate marketing and creating your own information products sooner can help you grow your income for the long term. Read More

While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business? Read More

Of all the marketing buzzwords that have been floating around cyberspace over the past few years, crowdsourcing has to be one of the most alluring to smaller companies and solo entrepreneurs. But how can it work for you? Read More

If you're the owner of a retail franchise, you know-or should know, that a visually appealing storefront is going to attract more customers than a storefront with a dull facade. Read what Mike Tuma from The Home Depot has to say about storefront decor. Read More