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Many business owners go into founding a company with an expectation of a certain level of income — the goal is to live comfortably and take care of family, rather than to create a financial empire. This sort of business is known as a ‘lifestyle business.’ It’s a rather new term, for something that Read More

By Johann Carpio

The customer is always right. In this modern age of content marketing, this axiom rings particularly true. Targeted material, which reads to your audience like it was perfectly tailored for them, is the golden goose of content marketing.

Developing this kind of content, howev Read More

These tips should help you to write copy that will look good. Plus if you write as a guest contributor these suggestions are handy to know to get on the right side of the person editing the blogs, therefore hopefully getting published more often. Read More

I don’t promote myself or my freelancing business very well. But I’m looking for ways to get better. Read More

Creating a business website shouldn't require much time or money, getting a business website off the ground is a step by step process but if you follow these five steps, you can have your new website up and running within a week. Read More

I have observed that the closer a business is to collapsing, the more frantic the owners become about looking to perfect things that don’t matter. I think that it is a natural failsafe. It allows us to fight for what we can control. Unfortunately, the answers to turn around a struggling or stagnate Read More

By Gerald Heneghan

The dawn of the digital era has lowered the bar for brands with something to shout about. Previously, press releases were the domain of big companies with significant marketing budgets and agencies on-side. However, online repositories mean that virtually anyone can publish a Read More

A great idea for a new business is a brilliant start, and you’re over the first hurdle, but there is a lot more to consider before you can launch your business. Without planning and preparing many new businesses fail with in the first few months of trading. Read More

Did you know the average commute to work is 45 minutes each way? That's 1.5 hours of your day that could be spent on the job. So it's not surprising to find out that working from home results in a 10-20% increase in employee productivity! Read More

Publishing online is a huge business. But it doesn’t work quite the way a lot of people seem to think it does. Whether you’re publishing software, content or something else entirely, you can’t just slap a bunch of ads in and expect to make your fortune.

It’s true that audience and attention are Read More