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Are you stumped when it comes to pricing your new products or services? The web can be the perfect tool for performing pricing experiments and discovering your new product pricing strategies. Read More

First partnership or business deals are often a big learning experience. The most seasoned party often ends up with the lion share of the benefits. Learn how to structure your first business partnership to your liking. Read More

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. Read More

Confused about registered trademarks, unregistered trademarks, service marks, word marks, and copyrights? Do you want to know what they are, how to get one, and why tthey are relevant to your small business or start-up? Read More

What is the difference between a CFO and Controller? What can each of these professionals do for your start-up? Does your company need them yet? Read More

Your competitors are just as smart as you and they are building a brand too. Most likely, in the same way as you. You need to go beyond just building a brand in order for your business to thrive. Read More

Everyone knows networking for business is a must, but many still avoid it because they don't know how to do it effectively. Read More

I used to work for a start-up CEO and he was a real huckster. Here is some of his wisdom on start-up funding, investors and sales. Read More

Marketing must convey the same messages over and over again until the product and message synonymous. Without consistency, the result is an identity crisis. Read More

Start-up killers are those spoken statements that will lose the funding or customer deal for the entrepreneur. What are some of these turn–offs? Read More