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With so many things to learn about setting up an online business, it can get confusing. Email marketing isn't easy at first, but there are ways to make it much easier... Read More

Call tracking software will automatically display a unique trackable phone number on your site based on where each visitor came from. If a visitor calls the number, the software will attribute the call to the proper source. It also works for callers who came to your site from links in organic searc Read More

Many sole proprietors just keep their accounts together to have fewer items to manage. However, it can make sense to re-evaluate your banking situation and consider opening a business account. Read More

Social media seems to be so much work! I have a business to run, and I'm not interested in adding more workload to my day. This is the conclusion a potential client drew from a discussion we had on strategy and monitoring a couple of days ago. Read More

2012 has been a year of change in social media. from facebook buying instagram to the twitter and linkedin break-up, we have seen many updates and changes to the social media world that we never saw coming. The most important part of learning about these changes is making sure that they are weaved Read More

Every year, the IRS releases its list of the “Dirty Dozen” tax scams. Here are the top 12 tax scams to watch out for this year, according to CNN Money and the IRS. Read More

There can definitely be a great deal of profit made when it comes to buying products wholesale and then selling retail. The key however is not only finding the right product, but also the best distribution source. Read More

Choosing your health insurance plan requires that you consider a combination of affordability and adequate coverage. As you look into your options, here are 5 things to keep in mind. Read More

If you're looking to generate traffic, connect with like-minded people, and grow your business effectively then Twitter is where you should be. Truthfully, you should be on each social network but if you had to pick one at first, I'd recommend to start with this 7 step Twitter marketing plan. Read More

The Big DiF evening, held by our own Innovation Factory is tomorrow night…and as my Outlook notice popped up today to remind me of that event – it got me thinking…


As you may know, the Innovation Factory has a big annual celebration of innovation here in Hamilton, called “The Big DiF” event an Read More