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I have been reading the book Visual Marketing by David Langton and Anita Campbell, and came across the example of cartoons to market CaseCentral. That got me thinking about the use of cartoons in marketing. Big brands have used them successfully, but small businesses can use cartoons too. Read More

One of the best ways to plan for online success in the coming year is too look back at many of the algorithm changes that Google has made and the effects they will have on blogging in 2012. Read More

Adding video to your blog can boost interest, and offer your regulars something a little different. Video on your blog spices things up a bit, and can even make you more relatable and “real” to blog visitors. Read More

Before you quit your job, plan ahead, and fix your finances — especially if you bring in a substantial portion of your household’s income. With some planning, you should be able to transition from a "real" job to living off your home business income. Read More

Enhance your company’s usage of the following three words: knowledge, reassurance and conversations. Read More

How did Santa become so popular? Here's a list of his brilliant marketing strategies and tips on how your business can become popular like Santa! Read More

Doing more with the same amount of traffic , on the other hand, is not something that most people immediately think of. I see two ways by which web analytics can be used to increase conversion rates: identifying issues that should be addressed; and identifying your most important web pages that sho Read More

I'm a freelance blogger. As such, I am well aware that submitting to social media sites is a must. But I'm not overly fond of doing it. Read More

The career landscape is always changing. However, it is fairly easy to spot trends in those industries that are dying. Take a look at your current industry, and decide if maybe it’s time to find a new job. Read More

So you decided to make the plunge and implement CRM software, but it is not having the impact you thought it would, what can be done about it?  Read More