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Some SEO insights offer incremental improvement. Others can change your life forever.

We need both. But today I want to focus on three life-changing insights. Read More

Snapchat Adds Links, Voice Filters, and Backdrops to Snaps: A new paper clip icon found on Snapchat allows users to attach a website URL to a snap, a feature previously limited to ad campaigns and Discover content. Other users can then swipe up on the snap to open the link within Snapchat’s interna Read More

Robert ponders whether we can teach ourselves to be more curious. On the news front, we discuss the state of digital advertising based on reactions to this year’s Cannes Advertising Awards, and offer our strong opinions on yet another article that throws shade at the term “content marketing.” Our r Read More

Social media is revolutionizing the way marketing is considered, crafted, and distributed as a whole by closing much of the wide gap between a message and its intended audience. Visuals, in particular, are working overtime to prove that whole "worth a thousand words" proverb for 2017 and beyond. Wi Read More

Google has thrown another wrench at ad agencies and content creators! And while it can be annoying when Google starts changing things, it also leads to some great discussion. So let's take a look at the latest announcement: Google is building its own ad blocker.

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We've covered the benefits of finding an Instagram influencer to work with: From Instagram takeovers to advice and references, an IG influencer is a great way to grow your Instagram audience and find better ROI on social media. But B2B companies run into a problem here – their social media world is Read More

I know what you're thinking - B2B marketing? On a major holiday? Why don't I just toss budget dollars into the copyroom shredder? Unlike B2C marketing, it's a reasonably safe bet to assume that your audience isn't going to be at their computers on July 4th, and likely to be on a shorter work schedul Read More

You've found a project management system that works for your team, tweaked your apps to fit that workflow, and boiled your goals down into clear next-steps. Now, it's time for the real work. Read More

For those uninitiated, the Pareto Principle - also called the Pareto rule, or the 80/20 rule - refers to a unique concept in marketing: that 20% of your effort produces 80% of your results. The 20% can take the shape of engaged employees, original blog posts, product images, media, and so on - basi Read More

Content marketing doesn't have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects. Read More