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Today, there’s little doubt among marketers that SEO and social media are two must-have components of any effective digital marketing strategy. After all, SEO is arguably the founding-father-tactic of digital marketing, and social media is the place on the web where our audiences gather, share and Read More

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Read More

A few decades ago, it would have been nearly impossible to imagine the smartphones that are now such a huge part of our lives. We might have guessed that phones would become more advanced, perhaps, as well other consumer appliances like televisions, radios and cameras - but to combine those feature Read More

You may have heard the phrase “crawl budget” or something similar floating around when discussing SEO and specifically how Google searches your site and makes decisions about how to rank your pages

We know that Google uses “bots” to scan your site and find more information about your c Read More

We have posted before on the general value of marketing influencers and how exactly they represent your brand to their own audiences. But there is a more unique creature on the rise: The Instagram influencer. Pay this influencer, and they will make a post about your brand on their feed, essentially Read More

There are a whole lot of "hacks" for Facebook business pages out there, and most of them are crap. General advice like "use good photos" isn't a hack, it's just general advice. So we're taking a stand for the high-quality hacks that are actually out there: It's time that people get some real tricks Read More

As a marketer, if you were to hear the phrase "140 characters," chances are you already know the platform that phrase is referencing. The truncated - some might even say stunted - constraints of Twitter have forced a level of brevity that today's marketers have embraced as the norm. Paragraphs-long Read More

Facebook is a powerful platform for any marketer, a forum that can not only reach millions of people at any given moment, but one that allows you to narrow your audience to desirable potentials. So what gives? Your ads aren't making the mark you hoped they would, and you feel like you're barely a b Read More

We already discussed the phenomenon of Instagram pods, or groups of people who upvote each other's Instagram posts to help gain higher visibility. That was good timing too, because this issue of pods and trying to use the Instagram algorithm for your benefit just got a lot more serious thanks to new Read More

Here's how you can implement workflow analysis like Apple, who used it to avoid collapse in 1990 and grew to the $750 billion behemoth it is today. Read More