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We make countless number of decisions during our life. Some of them are easy, other are more difficult and we’ve to think a longer time before we choose the best option. Most of us think that their decisions are right and rational, and when we make them we use common sense and situation analysis. H Read More

Customer service today is customer-driven and omnichannel. When someone is reaching out to your brand on social media, you need to be listening and ready to respond. While we find that most companies want to include social as an integral part of their Customer Experience, many feel like they don’t Read More

I know, you want to cut out admin work. You want to cut out time wasted on bullshit that doesn’t directly impact traction.
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Does it make sense for early-stage startups to an office given the expense? Maybe they should focus on spending money on product, sales and marketing. Read More

A team of demotivated employees can never give growth to your business. The saying is more true in the case of a small business. Only a true leader knows how to keep his employees motivated for getting the best result. Learn about the qualities of a good leader and how he can keep the employees mot Read More

There are only a few industries in which automation isn’t threatening some job roles. That’s a pretty scary thought, right? Well, don’t panic just yet. Read More

Most people practice pickup lines in the mirror before trying to get a date. Knowing this, why do so many companies operate digital marketing campaigns without a strategy? Read More

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I have to disagree. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. The best opportunities Read More

Thanks to increased internet connection bandwidths and more powerful handheld hardware, video media is finally emerging as the seemingly unstoppable engagement behemoth that online marketers have been hoping for.

Video content has seemingly arrested the attention of the entire internet, which ma Read More

Writing a blog might not seem like the sort of thing you want to do for your business website. You might think that your products sell themselves and that you don’t need to waste the time writing articles every day. You might think this, but you’d be wrong and here are seven reasons why your small Read More