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Social media generates more exposure for businesses, and 92% of marketers couldn’t agree more, so says a June 2014 article by HubSpot. From Pinterest boasting 70 million active users to Facebook’s 1 billion users, it’s no surprise that social media is one of the prime mediums businesses use when es Read More

When you write a blog post — whether for a business or a personal site — you want people to read it. Some people write just for the joy of writing, but most articles are written with the express intention of sharing with a wider audience. It is because of this, and the increased importance of ad re Read More

When tablets first hit the scene, marketers envisioned consumers toting the devices in their cars, out shopping, and otherwise on the go. As it turns out, marketers quickly discovered that tablets are a little too bulky for that purpose, and are far more likely to be used on the couch than out and Read More

This is a guest post from Carrie-Anne Foster
Have you recently started blogging? Or maybe you have been blogging for a while? If your answer is yes, you have probably heard of the word, “Niche”. For many bloggers, that five letter word is the bane of their blogging existence. Read More

FaceBook is under attack. Can its hegemony stand against up-and-comers like Tsu and Ello? TSU is sharing revenue with users, making it an attractive alternative that will appeal to people's sense of fairness and attract early adapters who want to make more money online. Read More

Mark Cuban is an american businessman and investor, worth an estimated $2.6 billion. Mark’s now well known for being the owner of the Dallas Mavericks NBA team, but has had many business ventures in the past, one of which that made him a small fortune. Read More

How often do you find yourself craving a home cooked meal, but without the time and energy to shop for and prep all those ingredients? Well now, there’s a startup that wants to take over that part of the process, so you can just focus on cooking and eating. Read More

Latin is a strange language. No one speaks it as their first language and few people speak it regularly outside of Vatican City. Yet many schools still offer Latin classes and most of us know a few words (even if we aren’t always aware that we do). We still use Latin roots for forming new words, ev Read More

Effective marketing requires more and more content as different platforms become available. It can exhaust your creativity and monopolize your time. As a small business owner, you can’t afford the overhead required to hire a full time team of marketers to cover all the bases. What can you do? Read More

There are a few steps we can take to building our personal brand (and hopefully quelling that anxiety). Check out the most common mistakes people make with their personal brand, and learn how to fix them. Read More