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I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. The good news is that a patent can scare off or at least delay competitors, and as a “rule of thumb” patents can add up to $1M to your startup valuation for investors Read More

Reading and answering emails can take up lots of time, time being a currency you don’t just waste if you’re managing a business. Emails, however, can’t be ignored... Read More

You can hold a chat with someone, without both sides needing to be members of the same chat platform or social media platform. And you’re not limited to a live chat application where the other party must come to your website to initiate it. Read More

Running a startup is a full-time job, but giving up a salary to take the plunge into entrepreneurship is impossible for many people. There are a few tricks that can help you reach your goal. Read More

Let me start with a few questions before you start thinking about transforming your business into a brand.

What does being a brand truly mean?

What are some words that you would use to describe yours? Read More

Both Facebook and Twitter have announced plans to make major moves into e-commerce in the coming months, with Facebook even experimenting with a buy button that would allow users to make purchases without leaving its site. Read More

Weird Al Yankovic's marketing strategy landed him at the top of the Billboard music charts. Here are a few things businesses can learn from him. Read More