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A websites most important task is to serve your potential customers. What often happens, however, is the development of a site that feeds the owner or decision makers ego. Read More

With a slogan, or tag line, you want to develop something that is clever and catchy BUT it also needs to deliver the message you want to deliver – otherwise it is nothing more than just a clever slogan that sounds fun, but doesn’t say anything significant or meaningful about your company or product Read More

I spend time and energy traveling to conferences to learn from experienced peers and educating others on some of the fundamentals of online marketing and social media. So I am easily annoyed when I come across so-called experts online who are creating gimmicks and factoids, then using these to sell themselves as knowledgeable marketers. These “experts” have great selling skills, but have very little real marketing knowledge Read More

This is an article I wrote about problems I discovered by simply going to my online store website and acting like a customer. The truth is that I rely on Google Analytics way too much and check my stats way too often. Read More

Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More

BizSugar has been added to TheBookmarketer, a popular tool that helps bloggers make their blogs more social-bookmarking-friendly Read More

If you make changes to your own website through a content management system, there are a lot of things that can disrupt the chi of your website that your designer developed. The wrong combination of fonts, colors, and imagery can spell disaster to the most elegant of designs. Here are three great tips to help you avoid some common mistakes. Read More

Every website should tell a story in which the user gets to write the ending. The website should have good usability design that allows the visitor to easily navigate around the pages and find the information he wants. It should be designed with clear directions about what information can be found. Read More

So often, I hear “I’ve tried some marketing and it just didn’t work!” My thought: “some marketing” is a lot like “almost” winning the lottery. It might be close, but it just wasn’t what was needed. Read More

Bill Rice recalls the late 1990s and the first several years of the 21st century, when lead-gen campaigns on the Web turned acquiring sales leads into a volume game. “Leads were plentiful and a 1% to 2% conversion rate was considered successful,” said Rice, chief sales officer of Kaleidico, which provides software for b-to-b sales. Read More