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Sometimes, stating the obvious is nothing more than that; merely verbalizing what everybody in the audience already knows. Sometimes, something is obvious to the speaker/writer, but is genuinely a novel concept for the audience. Sometimes, everybody already knows, but only a few actually practice Read More

Attitude is key to execution it permeates every aspect of the approach and actions taken during the sale. While it may seem like an intangible, it is very much something the individuals can control, and manage. Read More

When the right metrics are captured and used well, they are powerful. Here are six metrics that you aren’t tracking, but predict your performance. Read More

One of the core differences between guerrilla
social media marketers and other marketers is how
they measure success. When asked about return-on-
investment (ROI) from social media marketing, many
will claim it’s impossible to truly measure. Some will
say that it’s all about community and sugg Read More

The job of a sales person is to create and fill demand. Many focus way too much on product and other secondary things that place them more on the supply side of sales. Read More

Take the 90/12 prospecting-nurturing challenge; you will see results and you will set yourself up for a rocking New Year. Read More

Today's show is a full audio recording of Chapter 1 - The Guerrilla Social Media Marketer's Path. It includes the 10 Personality Traits of a Guerrilla Social Media Marketer. Here's a brief overview of the 10 traits: 1. Immune to hype: There is a lot of hype around social media. The Guerrilla search Read More

You’re not looking for a fair fight at the boardroom table. You are looking to stack the deck so heavily in your favor that it’s not a fair contest. Read More

“Full Service!” “Total Solution!” “We handle everything!” “We are a customer focused company!” Virtually always, statements like these are a load of hooey. Read More

Words have meaning.

What you say is rooted in what you think about. What you think in your head... slips past your lips.

Maybe not today or tomorrow. Maybe not even for the next decade or two.

But it's inevitable.
Head mojo turns into lip activity.
If you find yourself saying... Read More