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Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Even if they realize that they need real technical strength at the top, they are not sure how to attract and select the talent and expertise they r Read More

Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful. Read More

The Ultimate Guide to Using Digital Marketing for Building Your Audience Philip Kotler, the father of modern marketing once said, successful sellers are concerned with the client first and the products later. Read More

Human beings have needed to be skilled in certain areas in order to get through life. Years and years ago, physical strength and dexterity were key in order to work in many areas as a lot of manual labor was necessary.

While that’s still the case in a lot of areas now, those kinds of positions a Read More

Effective content marketing strategies are innovative, up-to-date, and engaging for your target market. They should be available to potential customers no matter how or where they want to make a purchase. Competition is fierce, with almost 70% of businesses actively investing in content marketing. Read More

As an advisor to entrepreneurs, one of the most common requests I get is for an evaluation of a next startup idea. I try to explain that even the most innovative idea will fail if it is not a good fit for you at this time, so the question I ask them is “why you now” rather than “why this solution n Read More

How do you ensure optimum efficiency from the employees? Here are 8 proven ways you need to know about how to increase productivity at work. Read More

Starting a business is an exciting as well as risky at the same time. Make sure you prepare yourself for success by considering these factors that can impact the future. Read More

The reason you want to own a franchise can't really be put into words. If you'd like to know why, read this franchise blog post. Read More

During COVID-19, we’ve all had a lot more time on our hands. This has meant that we’ve had time to read new books and delve back into the ones that we’ve already read and loved. Read More