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Do's and Don'ts for Your Marketing Dollars
The economy is down. Budgets are even tighter than normal. But you know you still have to spend something to market your company, right?. After all, what good is it having the “best” product or service if you don’t have customers to take advantage of it.

So with a tight budget, where should you — and where should you not — be putting your marketing d Read More

South Dakota lags behind much of the nation in small business performance. According to the Lake Herman Institute's Small Business Success Index, South Dakota ranks 39th on concrete measures of small business success.

While the Small Business & Entrepreneurship Council's Small Business Survival Index ranks states by an ideological wish list, LHI's Small Business Success Index ranks states by t Read More

The video below illustrates a vision for digital magazines in the near future. It is very much alike browsing a magazine via Amazon’s Kindle or a Sony Reader, but better. Read More

It’s estimated that 2.3 million mobile coupons will be redeemed in 2010. So how does your small business take advantage of this growing trend? Read More

This blog post shows you a process to follow to prune contacts from your e-mail marketing database that never respond, saving you money and reducing your spam complaints. A case study is also included. Read More

The beauty of green IT, is that it is one of the rare instances when you don't have to choose between the bottom line and doing right by the environment. In fact, employing green IT practices can help businesses save thousands of dollars each year. Here are eight ways to get started. Read More

If you’re using Twitter for your small business, knowing what effects your tweets have on your followers is invaluable. TweetEffect is a free service that will allow you to “find out which of your Twitter updates made people follow or leave you." Read More

We’ve been talking about the coming of mobile marketing for a long time now. I remember talking about it when I was doing work for one of first PCS carriers, Aerial Communications (now owned by T-Mobile), back in 1995 of so.mobile version of blog

Mobile marketing has taken far longer to evolve than people imagined, but I believe we are on the doorstep of an evolution in marketing that will riv Read More

World-renown coffee chain, Starbucks, is launching a new loyalty program for 2010. Starbucks has struggled to maintain loyalty programs in the recent past, due to customer groups and their continued efforts to try and bend the rules to their favor. Read More

Now with both the major search engine Google and Bing entered in real-time search, it’s definitely going to affect the brand reputation and SEO in near future. Real Time Search is certainly going to be the major factor for most of the online marketers. That’s why till now if you are not using the Twitter or Facebook or Blogging, then the time has come to give serious thought about it. Read More