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A Logo by its very nature commands a strong power, for an effective one can instantly get recognition to a person, organization, company or group. It has the potential to create a positive Identity among the target audience by conveying the right message and positioning an entity in good light. we Read More

Is social media reducing your productivity?

Twitter, Facebook, LinkedIn, YouTube, Google+, and dozens of other social media marketing technologies are vying for our attention on daily basis.

So hands up if this has ever happened to you.

Be honest now.

While you have every intention of Read More

Like all product websites, pharmaceutical product websites have to meet the sales, marketing and IT needs of their parent companies. But they also come with a bunch of other requirements that are unique to regulated industries (particularly if the products are non-OTC). Read More

On my last bike ride, while I was struggling to stay upright as I crossed a creek…I realized there are a lot of similarities between bike riders and entrepreneurs. Read More

You have about 3 seconds to convince your website visitors that they’re in the right place. Do your visitors complete your calls-to-action? Read More

Entrepreneurs start a business for many reasons, but most are driven by money (unless, of course, you start a non-profit.) Here’s a question for you: Will you do anything for money (or to increase profits)? Read More

After you have built up your business, you might decide -- at some point -- that it's time to sell. If you believe that you are ready to sell your business, you should be prepared to protect yourself and be ready for what's next. Read More

More and more people these days are running live webcasts, for many reasons e.g. to raise awareness of products and services, or to provide much needed training to customers or employees.

In this blog post I will cover some things that you should do when planning and communicating your session. Read More