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Keeping the relationships that your small business has with your customers strong is one of the most important things that small business owners can do, as the strength of these relationships will protect your business in the event that it is faced with competition that is looking to undercut it on Read More

You may not have heard the actual term cause marketing, but you're probably familiar with the concept. You partner with an important cause in your community, say breast cancer awareness or the Red Cross. Pick something you're passionate about and that fits effectively with your brand and cause mark Read More

A great brand is more than a logo, business name and tagline, they stand for something unique and special, they powerful emotional and subconscious perceptions of value, meaning and status which are unqiue to that brand. This translates as loyalty, trust, and connection among their customers. Read More

Entrepreneurs stay the course until a product, service, or network marketing approach gives them an acceptable return on their elbow grease or monetary investment Read More

Need to streamline your company's small business operations? Maricel Rivera introduces 7 mobile-ready productivity tools that will help you streamline operations, improve processes and increase overall efficiency. Read More

Social media has exploded at a lightening speed during recent times and any business house that neglects SMM (Social Media Marketing) will be doing so at its own peril. People are no longer viewing press/TV/radio advertisements to know about your brand, products/services. They learn more about your Read More

People learn from their mistakes and smart people learn from the mistakes of others. If you want to start a successful blog or you already have a blog, but it’s just not giving the results you would like then you should first learn the blogging mistakes that other bloggers do and make sure you aren Read More

In today's social era, increased connectivity and knowledge sharing has led marketers to pay more attention to the science and art of influence marketing, business thought leadership, community and peer networking, and a stronger emphasis on inbound marketing. Read More

We all like talking about employee engagement and how it is important to any business. Enough of words, in this article are only facts, the results reported by major research houses. Make sure your HR knows and uses these facts. Read More

I have a checklist of how perfect WiFi service in an hotel should look like. After staying in a hotel I usually send this checklist to the reception. I believe this checklist will be useful for anyone from hospitality industry. Read More